1. Who is the website for?
Name the customers you most want to reach. List the questions they ask before getting in touch, and use those questions to guide your page structure.
2. What should a visitor do next?
Choose a clear primary action, such as requesting a consultation. Make the path visible on mobile, and ask only for information you actually need.
3. What content can you build on?
Review your existing service descriptions, photographs, and customer resources. Keep useful material, update inaccurate details, and identify missing answers.
4. What systems need to connect?
Consider forms, email, scheduling, and customer records. Document who receives an inquiry and what happens next.
5. How will you maintain it?
Assign responsibility for updates, hosting, and content review. A successful launch needs a practical plan for the months that follow.
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