Understanding ADA Compliance: Why It Matters and How to Achieve It

The Americans with Disabilities Act (ADA) stands as a cornerstone of accessibility and equity for individuals with disabilities across the United States. Enacted in 1990, the ADA serves as a vital piece of legislation, prohibiting discrimination based on ability and ensuring equal access to public spaces and services.

Within the ADA, Title III specifically addresses accessibility requirements for businesses, covering a wide array of establishments including restaurants, hotels, theaters, medical facilities, parks, and workplaces. Regardless of size or industry, businesses with more than 15 employees are mandated to comply with ADA regulations, both for the benefit of customers and employees alike.

As our interaction with businesses increasingly shifts to the digital realm, the scope of ADA compliance has expanded to encompass online platforms. In recent years, courts have recognized the importance of web accessibility, applying ADA standards to websites to ensure inclusivity and equal access for all individuals.

While achieving ADA compliance for websites is imperative, it’s also become a pressing concern due to a surge in ADA-related lawsuits. The number of federal filings related to ADA Title III reached a staggering 11,452 in 2021, marking a significant increase over a relatively short period. Businesses operating inaccessible websites have faced substantial legal repercussions, including costly settlements and demand letters.

So, how can businesses ensure their websites are ADA compliant?

Web accessibility revolves around adhering to guidelines outlined in the Web Content Accessibility Guidelines (WCAG) 2.1, established by the World Wide Web Consortium (W3C). These guidelines, spanning over 1,000 pages, address various disabilities and outline best practices for creating accessible digital content.

Key considerations for achieving ADA compliance include:

Structuring web pages with clear and consistent headings to aid navigation.
Providing descriptive alt text for images to assist users of assistive technology.
Ensuring sufficient color contrast and legible font sizes for readability.
Implementing keyboard navigation for users who rely on alternative input methods.

However, achieving full ADA compliance can be a daunting task, given the complexity of the guidelines and the limitations of available solutions. While free or low-cost plugins offer only partial accessibility coverage, manual accessibility services come with hefty price tags and lengthy implementation periods, making them inaccessible for many businesses.

To address this challenge, Scenic City Studios has partnered with a leading AI accessibility tool, offering a comprehensive solution for achieving ADA compliance. This innovative interface incorporates accessibility profiles and enhancement features, empowering users to customize their browsing experience based on their specific needs.

From epilepsy-safe modes to visually-impaired profiles and customizable font settings, the tool provides a range of features to enhance accessibility for all users. By integrating this solution, businesses can ensure their websites are fully compliant with ADA standards while enhancing inclusivity and user experience.

Navigating the landscape of ADA compliance may seem daunting, but Scenic City Studios is here to help. Whether you’re seeking a website audit or guidance on achieving ADA compliance, our team is dedicated to supporting businesses in creating accessible and inclusive digital experiences for all. Contact us today to learn more about our services and embark on the journey towards ADA compliance.

Just a few of our clients...

We love what we do and it shows!

We’d love to be your in-house marketing team. We bring years of experience and expertise to your table. Let us bring your company’s expertise to the internet. YOUR SUCCESS IS OUR SUCCESS!